This refreshing take on beauty might sound modish, but it’s simply all about going back to basics

Whether you’ve been a fan of Marie Kondo or binged “The Home Edit” on Netflix recently, odds are you’ve done plenty of tidying up over the past couple of months. But while your kitchen might be spotless and your t-shirt drawer color-coded, there’s likely still an overflow of creams, serums, face masks, and what not piling up in your bathroom vanity. Pare down your collection of skin-care products? Gasp! But, how? You need every. single. one. of those expensive impulse purchases!

Let’s reveal that less is more when it comes to the best beauty practices. Overdoing it with caked-on makeup or layering on too many skin-care products can worsen existing skin issues or create new problems. Breakouts, irritation, dry skin, redness…it’s better to stop here. And need not forget about maskne and stress-induced breakouts that have become mainstays thanks to the deadly pisky virus!

The point being: Your skin needs a break — which is exactly why some forecasting experts say “skinimalism” is going to be the beauty trend of 2021.

Skinimalism (skincare + minimalism)

The real meaning of Skinimalism

Just like many of the skincare routines, this one originated in South Korea too. Also known as the ‘Skip-care’ trend, this skincare trend is all about using only a handful of beauty products every day rather than a whole pile of them. 

Not only that but it is also about enriching your skin with minimal products to strengthen the skin barrier and nourish it. What’s more, at the heart of minimalism is an emphasis on banishing beauty ideals and the idea of “covering up” or “fixing flaws.” This trend encourages you to go #unfiltered and embrace the real, fearless, beautiful you! If I had to put all this in simple words I would say that skinimalism is not about clearing out your entire vanity, it is about observing and listening to your skin, figuring out its needs, and selecting the few products that will do the trick.

I spy Wrinkles, Blemishes, and Imperfections!

The two main approaches to skinimalism for beautiful, alive skin

Did whatever we say before rattle your mind still? We’re sorry. Smile please because you certainly don’t have to toss every single beauty buy in your repertoire. All you have to do is …

• EITHER– give your skin a complete break from all skincare products for a few days. This approach means that you don’t apply any cream, serum, or moisturizer on the skin and let the skin healing take its natural course. OR  stick to hybrid products that make the simple CTM (cleansing-toning-moisturizing) routine easier.
• Cleansing twice a day is crucial to get rid of dirt and uninvited bacteria that may have settled on the superficial layer of the skin. Using lukewarm water, cleanse your face thoroughly with a gentle face wash for #60seconds to bid these unwanted guests a seamless farewell! Matra Vitamin C Face Wash is all you need to lighten skin lightening, treat hyperpigmentation, treat dark circles, prevent suntan, reduce blackheads, and help relieve acne and blemishes.

• Moisturising – No matter what your skincare routine is, moisturizing is a must! With Matra Daily Use Vitamin C Moisturizer Cream for Ultra hydration and Illuminating Glow, you can enrich the texture & complexion of your skin as well!

• SPF – No matter the weather, a good dose of SPF is necessary if you want to protect your skin from the harmful UV rays and also reduce wrinkles and fine lines. If you have sensitive skin, opt for mineral and hypoallergenic sunscreens.

Skinimalism Makeup? Oh, YES!

Only because must-do routines and must-haves products are equally important

LOVE that confused look! Of course, Skinimalism applies to makeup as well. After all, this trend is about learning to embrace imperfections. Using minimum products to get clear, flawless skin and a natural flush of color is the essence of skinimalsim. It’s more about using skin-friendly products with lightweight formulas that give sheer coverage that’s comfortable to the skin. So the MUST-HAVES in your minimalistic makeup kit should be:

A good CC or BB cream to give the skin a soft dewy look If you want to use color then stick to mascara and bold lip colors. Red for the lips, yellow for the eyes, and pretty pink for the cheeks are the trends right now. Embracing skinimalism does not mean that you will see the results overnight. You will have to give your skin enough time to adjust to the new you. Give your skin the pampering it deserves without overindulging and enjoy how your skin loves you back!

Benefits of The latest trend: Skinimalism

The result of adopting this minimalistic beauty approach not only saves money and time but also protects you from trial and error, all the while being more nature friendly, i.e., less usage of the product, leads to less wastage of packaging and dumping. It inspires one to be the unfiltered natural self and embrace the real, graceful ‘You’!

Final words

If there is something that the last year has taught us, it is chiefly about a minimalistic approach towards life. Be it our sartorial choices, food recipes, home cleaning, or even skincare, minimalism was a significant trend. Although we have somehow managed to survive the unprecedented year 2020, even in the year 2021, when the pandemic is still high on the rise, skincare is still at the forefront. After years of double cleansing and going through the seven-step skincare routine, a year of relatively makeup-free, quarantine living has set us up perfectly towards a minimalistic approach in the current year as well.

So if you are still away from Skinmalism and have not yet allowed your skin to breathe freely, what are you waiting for?